Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

By J. Moulard, D. Rice, C. Garrity, Stephanie M. Mangus. 2014

129 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/fc2216d8bb72ac9fcd5bd25df5fe3cd0826f296b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. J. Moulard

In Marketing

1. J. A. G. Folse
2. Randle D. Raggio
3. J. Moulard
4. Vrinda Soma
5. Jan H. Kietzmann
6. Patrick van Esch
7. Sommer Kapitan
8. Asunción Hernández-Fernández

In Visual Arts and Performing Arts

1. J. Moulard

Citations in the corpus

• Influencer Marketing and Authenticity in Content Creation (2021, background): “In this light, social influencers are more akin to artists and creators, and the perceived authenticity of their motives can affect perceptions and behavioral intentions (Moulard et al., 2014).”
• Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products (2016, methodology): “An authentic artist is perceived as “true to one’s artistic self” (Moulard et al., 2014, p. 578) in that the artist follows his/her innate desires—endeavors close to his/her heart—as opposed to others’ ideals (Dutton, 2004; Kivy, 1995).”