D. Rice

Marketing · with Garrity · 2012–2015

A researcher in the Science corpus: 4 papers; trusts 1 researcher and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it; #3,662 of 6,289 by trust here, #2,099 by citations
• Sociology and Political Science — 20 citations into it
• Social Psychology — 16 citations into it

Whom D. Rice trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Amna Kirmani

Who trusts D. Rice overall

1. J. Moulard
2. L. Bergkvist
3. Randle D. Raggio

Papers from D. Rice's perspective

Ordered by how strongly the researchers D. Rice trusts endorse each paper. Same corpus, a different order for every researcher.

1. The self and the brand
2. Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
3. The Construction of Preference: Constructive Consumer Choice Processes
4. Comprehending Complex Concepts
5. On Creative Cognition
6. Structured imagination: The role of category structure in exemplar generation.
7. Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion
8. The nature and function of self-esteem: Sociometer theory
9. Advertising as information
10. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Their papers

• What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity (2015) — 340 citations
• Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes (2012) — 112 citations
• The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns (2015) — 158 citations
• Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders (2014) — 129 citations