Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

By J. Moulard, Randle D. Raggio, J. A. G. Folse. 2016

282 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b2ebfe04a84ccb8ed360b6012b9f5537bc9952e9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Asunción Hernández-Fernández
2. M. Lewis

In Marketing

1. Asunción Hernández-Fernández
2. M. Lewis

In Sociology and Political Science

1. Asunción Hernández-Fernández
2. M. Lewis

Citations in the corpus

• Brand authenticity leads to perceived value and brand trust (2019, methodology): “To draw comparison, it seems their concept of individuality can theoretically be categorized in rare brand behaviors proposed by Moulard et al. (2016).”