Brands as Signals: A Cross-Country Validation Study:

By Tülin Erdem, Joffre Swait, A. Valenzuela. 2006

760 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4d6f437abcc280dd7f45a95548451069ab2e2b0a

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Citations in the corpus

A multinational examination of the symbolic–instrumental framework of consumer–brand identification (2011, positive): “Surprisingly, only recently has research on choice models revived the need to incorporate softer, nonproduct-related attributes, such as customers’ attitudes and perceptions, into models of brand choice and brand switching (e.g., Ashok, Dillon, & Yuan, 2002; Erdem et al., 2006).”
Measuring personal cultural orientations: scale development and validation (2010, methodology): “Some studies use a few items from Hofstede’s original 32-item scale and his VSM 94 scales reflecting workrelated values (e.g., Donthu and Yoo 1998; Dorfman and Howell 1988; Erdem et al. 2006; Furrer et al. 2000; Hui 1988; Jung and Kellaris 2006; Lee and Lim 2008).”
Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “Prior research seems to have focussed more on how SNII is affected by diverse socio-psychological constructs, in part because normative interpersonal influence is relatively isolated from the influence of economic variables, such as the level of market growth (Erdem et al., 2006; Shukla, 2011).”
All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption (2016, neutral): “The emphasis on social hierarchy makes social status more important and desirable for high (vs. low) PDB consumers (Erdem, Swait, and Valenzuela 2006; Hofstede 2001; Mattila 1999).”
The Importance of Social Product Attributes in Consumer Purchasing Decisions: A Multi-Country Comparative Study (2010, positive): “These results are consistent with previous research that has found brand to be more important in emerging markets since the usual product information is less available or less reliable (Erdem et al., 2006; Maxwell, 2001).”
The differential roles of brand credibility and brand prestige in consumer brand choice (2010, background): “Erdem, Swait, and Valenzuela (2006) suggest that brand credibility’s impact on consumer brand choice increases with uncertainty avoidance.”
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2016, methodology): “Following the demographics and some filler tasks, we measured their uncertainty avoidance by a 7 point likert three-item scale (Erdem et al., 2006) including the statements " Security is an important concern in my life; Life is so uncertain that one must continuously be on the alert so as not to be…”
How Important Are Brands? A Cross-Category, Cross-Country Study (2010, background): “Brands may serve as an important signal to reduce perceived risk, which explains the formation of brand equity from an information economics perspective (e.g., Erdem and Swait 1998).”
Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010, background): “…value on any CSR initiative developed by a socially credible company: credibility improves positive responses to a CBA because the brand can efficiently accomplish its function of signaling the company’s (socially responsible) position on the market (Erdem and Swait, 2004; Erdem et al., 2006).”