What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

By J. Moulard, C. Garrity, D. Rice. 2015

340 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ae79ab119b7b4a6f35cb8e26fae5284d7e5f0a8d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Vrinda Soma
2. Jan H. Kietzmann
3. Marcela Moraes
4. Jung Ah Lee
5. Patrick van Esch
6. Matthew S. Eastin
7. Piyush Sharma
8. S. Gountas

In Marketing

1. J. A. G. Folse
2. Randle D. Raggio
3. Hanqun Song
4. J. Moulard
5. Jong-Hyeong Kim
6. Vrinda Soma
7. Jan H. Kietzmann
8. Marcela Moraes

In Sociology and Political Science

1. Hanqun Song
2. J. Moulard
3. J. A. G. Folse
4. Jong-Hyeong Kim
5. Vrinda Soma
6. Jan H. Kietzmann
7. Marcela Moraes
8. Jung Ah Lee

Citations in the corpus

• Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products (2016, background): “While self-determination theory focuses on an individual’s perceptions of their own authenticity (e.g., Sheldon et al., 1997), the research on artists and celebrities extends these ideas to the perceptions of another individual’s authenticity (Moulard et al., 2014, 2015).”
• Celebrity influences on consumer decision making: new insights and research directions (2019, background): “However, more research is needed to develop instruments which identify celebrity brand traits that are relevant to marketers (Moulard et al., 2015; Yue & Cheung, 2000).”
• I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, background): “Part of the reason consumers may feel an influencer is inauthentic is when the product being promoted does not fit the individual’s lifestyle, personality, and overall identity (Moulard, Garrity, and Rice 2015).”
• Influencer Marketing and Authenticity in Content Creation (2021, background): “Email: sommer.kapitan@aut.ac.nz & Silvera, 2016; Moulard et al., 2015).”
• The influence of perceived credibility on purchase intention via competence and authenticity (2020, background): “Restaurant competence and perceived authenticity Brand management researchers suggest that customers’ evaluations of an authentic brand are based on the brand’s ability and skills to fulfill its quality commitments (Beverland, 2005; Moulard et al., 2015).”