Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours

By A. Helm, J. Moulard, Marsha L. Richins. 2015

102 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ae80f536132cf0078364a06c0c7cd24d0c17d761