The red sneakers effect: Inferring status and competence from signals of nonconformity.

By Silvia Bellezza, Francesca Gino, A. Keinan. 2014

309 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ef1ccb54987193f3d88384066438184091ea636e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. J. Moulard
2. Astrid C. Homan
3. Neeru Paharia

In Experimental and Cognitive Psychology

1. Francesca Valsesia
2. J. Moulard
3. J. A. G. Folse
4. G. V. Kleef
5. Joseph C. Nunes
6. Randle D. Raggio
7. Astrid C. Homan
8. Neeru Paharia

In Sociology and Political Science

1. G. V. Kleef
2. J. Moulard
3. J. A. G. Folse
4. Joseph C. Nunes
5. A. Keinan
6. Randle D. Raggio
7. Astrid C. Homan
8. Neeru Paharia

Citations in the corpus

• The social dynamics of breaking the rules: antecedents and consequences of norm-violating behavior (2015, background): “Participants in another set of studies ascribed higher status to individuals who entered a boutique wearing gym clothes rather than appropriate attire or who attended a black tie event wearing a red rather than a black tie [53 ].”
• Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products (2016, background): “This research finds that individuals who dress in a nonconforming manner, compared to those who dress in a conventional manner, were considered to be more autonomous; they were perceived to “behave according to their own rules” (Bellezza et al., 2014, p. 38).”
• Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol (2016, background): “In addition, recent research has uncovered the role of more subtle signals of status, such as larger food and drink packages, smaller logos, and nonconforming behaviors (Bellezza, Gino, and Keinan 2014; Berger and Ward 2010; Dubois, Rucker, and Galinsky 2012; Han et al. 2010).”
• All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption (2016, unknown): “Research has documented that social comparison to those of lower (Bellezza, Gino, and Keinan 2014; Shalev and Morwitz 2012), similar (Yang and Allenby 2003), or higher status (Hopkins and Kornienko 2004; Ordabayeva and Chandon 2011) can impact status consumption.”
• The Positive Effect of Not Following Others on Social Media (2020, background): “A third contribution of this research is to add to a nascent body of work investigating the positive signaling effects associated with being viewed as autonomous, or acting according to one’s own inclinations (Bellezza, Gino, and Keinan 2014; Warren and Campbell 2014).”