Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

By J. Moulard, Randle D. Raggio, J. A. G. Folse. 2020

145 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9743870475a2d79f50a524e222852fca56d7a99c