Asunción Hernández-Fernández

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Sociology and Political Science — 10 citations into it
• Organizational Behavior and Human Resource Management — 7 citations into it

Whom Asunción Hernández-Fernández trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Moulard
2. N. Alexander
3. M. Bruhn
4. M. Holbrook
5. George E. Newman
6. J. Petrick
7. H. Ibarra
8. Randle D. Raggio
9. M. Beverland
10. Rebecca Pera

Papers from Asunción Hernández-Fernández's perspective

Ordered by how strongly the researchers Asunción Hernández-Fernández trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2. Brand authenticity: An integrative framework and measurement scale
3. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
4. Brand authentication: creating and maintaining brand auras
5. Authenticity is Contagious: Brand Essence and the Original Source of Production
6. Measuring Consumer-Based Brand Authenticity
7. Effects of brand personality on brand trust and brand affect
8. Brand Authenticity: Towards a Deeper Understanding of its Conceptualization and Measurement
9. Exploring How Video Digital Storytelling Builds Relationship Experiences
10. Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service

Their papers

• Brand authenticity leads to perceived value and brand trust (2019) — 110 citations