Hans H. Bauer
Marketing · 2002–2013
A researcher in the Science corpus: 10 papers; trusts 13 researchers and is trusted by 10 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 40 citations into it; #1,932 of 6,289 by trust here, #1,264 by citations
- Sociology and Political Science — 32 citations into it; #21,102 of 22,756 by trust here, #9,840 by citations
- Organizational Behavior and Human Resource Management — 25 citations into it; #2,721 of 8,741 by trust here, #2,161 by citations
- Information Systems and Management — 24 citations into it; #1,013 of 3,842 by trust here, #797 by citations
- Gender Studies — 13 citations into it
- Plant Science — 12 citations into it
Whom Hans H. Bauer trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Daniel C. Funk
- Stuart J. Barnes
- Allard C. R. van Riel
- Catarina Sismeiro
- Minjoon Jun
- M. Meuter
- Christos Fotopoulos
- Roland T. Rust
- Veronica Liljander
- Richard T. Vidgen
Who trusts Hans H. Bauer overall
- Hsin Hsin Chang
- Su Wen Chen
- Jingjun Xu
- Ying-Feng Kuo
- Marc Fetscherin
- Jennifer E. Rowley
- Akiko Arai
- Eric Wai Ting Ngai
- Chiahui Yen
- L. Harris
Papers from Hans H. Bauer's perspective
Ordered by how strongly the researchers Hans H. Bauer trusts endorse each paper. Same corpus, a different order for every researcher.
- An Evaluation of Cyber-Bookshops: The WebQual Method (International Journal of Electronic Commerce)
- Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
- Return on Marketing: Using Customer Equity to Focus Marketing Strategy
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Multivariate Data Analysis (Technometrics)
- Service quality delivery through web sites: A critical review of extant knowledge (Journal of the Academy of Marketing Science)
- Exploring consumer evaluations of e‐services: a portal site
- The key determinants of Internet banking service quality: a content analysis
- Customer Satisfaction and Shareholder Value
- The Motivation Scale for Sport Consumption: assessment of the scale's psychometric properties.
Their papers
- Building customer relations over the Internet (2002) — 503 citations
- Measuring the Quality of E-Banking Portals (2005) — 357 citations
- The loyalty of German soccer fans: does a team's brand image matter? (2005) — 92 citations
- The effects of organic labels on global, local, and private brands: more hype than substance? (2013) — 216 citations
- Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008) — 513 citations
- How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion (2007) — 120 citations
- Investigating the relationship between product involvement and consumer decision‐making styles (2006) — 209 citations
- eTransQual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping (2006) — 883 citations
- Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005) — 958 citations
- Customer Equity Marketing:: Touching the Intangible (2002) — 125 citations