The Deceptiveness of Sponsored News Articles

By Bartosz W. Wojdynski. 2016

171 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4e33a85f2a8010d894aa4bb189a76242149043b8

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Citations in the corpus

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers (2020, background): “…shown that the effectiveness of a disclosure in fostering advertising recognition can be influenced by the language used, visual prominence, the disclosure’s position with respect to the content, and the use of a sponsor’s logo (Kim and Hancock, 2016; Wojdynski, 2016; Wojdynski and Evans, 2016).”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “However, native advertising is disguised to resemble the hosting media's content or format, thereby attempting to mislead consumers more akin to traditional advertising's explicit consumer persuasion objective (Wojdynski 2016; Wojdynski and Evans 2016).”
How sponsorship transparency mitigates negative effects of advertising recognition (2018, background): “…range from paid search engine listings (Evans and Park 2016) to “viral” videos (Southgate, Westoby, and Page 2010), and from sponsored news stories (Wojdynski 2016) to sponsored posts on social media (Boerman, Willemsen, and van der Aa 2017; Evans et al. 2017; Kruikemeier, Sezgin, and Boerman…”
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…ad recognition have included such characteristics as font size (Amazeen and Wojdynski 2018), font weight of the text (Amazeen and Wojdynski 2018; Wojdynski 2016), greater contrast between the text and its background (Amazeen and Wojdynski 2018; De Jans et al. 2018; Johnson et al. 2018;…”
Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts (2018, background): “One experiment found some evidence that perceived deceptiveness, in particular, may strongly mediate negative responses to native advertising (Wojdynski, 2016), such that a majority of negative responses are due to perceptions of the advertiser as having engaged in deception.”
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, background): “However, if consumers recognize that newsfeed native ads are in fact sponsored by companies, they develop persuasion knowledge and express negative views of the ads (Wojdynski 2016b).”
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, background): “On the other hand, however, this very effect of appearing as blended-in content can evoke negative attitudes, because consumers may perceive native ads to be deceptive (Wojdynski 2016).”