Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge

By Jörg Matthes, Brigitte Naderer. 2016

93 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/525b8459ee3994cb57e637cc356363356ca4c4b7