Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

By Nathaniel J. Evans, Joe Phua, J. Lim, Hyoyeun Jun. 2017

778 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ee7b969b0bec0bb904fed23786f89460382319cd

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Citations in the corpus

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, result): “advertising effectivity (e.g., Boerman, van Reijmersdal, and Neijens 2012; Boerman, Willemsen, and van der Aa 2017; Eisend et al. 2020; Evans et al. 2017), it aligns with several other studies that reported no significant or even enhanced persuasive effects due to advertising disclaimers (Hayes et a”
The effects of the standardized instagram disclosure for micro- and meso-influencers (2020, methodology): “into disclosures of influencer marketing has mainly focused on evaluative consequences, such as brand attitudes and purchase intentions (De Veirman & Hudders, 2019; Evans et al., 2017; Johnson et al., 2019).”
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, background): “Although a growing amount of this content is company-sponsored and designed to persuade, the majority of influencer-generated content reflects honest opinions and does not have promotional goals (Evans et al. 2017).”
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, methodology): “…recognize a covert branded message as advertising; (2) whether ad recognition activates consumers’ persuasion knowledge; (3) how consumers’ persuasion knowledge influences their responses to native advertising (e.g. Evans et al. 2017; Lee et al. 2016; Wojdynski and Evans 2016; Wu et al. 2016).”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “Therefore, along with the emergence and popularity of sponsored social media posts, there is a growing concern that consumers might not recognize these sponsored posts as paid ads but rather as highly credible word-of-mouth endorsements, which could lead to deceptive persuasion (Kaikati and Kaikati ”
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising (2021, background): “…posts helps consumers recognize them as advertising—the activation of cognitive persuasion knowledge—and, thus, cope with persuasive intents through developing skepticism or negative attitudes toward the sponsored posts or influencers (e.g., De Jans and Hudders 2020; Evans et al. 2017).”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “…of sponsored content into vlogs (i.e., sponsored vlogging or vlog advertising) is an example of influencer marketing, a form of marketing in which brands forge alliances with social media influencers to promote their products or services (De Veirman, Cauberghe, and Hudders 2017; Evans et al. 2017).”
How sponsorship transparency mitigates negative effects of advertising recognition (2018, background): “These formats can range from paid search engine listings (Evans and Park 2016) to “viral” videos (Southgate, Westoby, and Page 2010), and from sponsored news stories (Wojdynski 2016) to sponsored posts on social media (Boerman, Willemsen, and van der Aa 2017; Evans et al. 2017; Kruikemeier, Sezgin, ”
Influencer Marketing and Authenticity in Content Creation (2021, background): “In influencer marketing, disclosing that a post or video is a “paid ad” can likewise result in less positive attitudes and lower WTP (Boerman et al., 2017; Evans et al., 2017; Weismueller et al., 2020; Woodroof et al., 2020).”
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers (2021, background): “Reactance may be an issue with greenfluencers if their lifestyle seems a little too virtuous: influencers are perceived negatively if they make consumers think about the contrast between their ideal and actual selves (Jin, Muqaddam, & Ryu, 2019), a cognition which also activates persuasion knowledge”