Kelley Main

Marketing · 2004–2010

A researcher in the Science corpus: 4 papers; trusts 8 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom Kelley Main trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter R. Darke
  2. Paul Slovic
  3. Rohini Ahluwalia
  4. Margaret C. Campbell
  5. Peter Wright

Who trusts Kelley Main overall

  1. Jaideep Sengupta
  2. Sophie C. Boerman
  3. Soontae An
  4. Peter R. Darke
  5. Jörg Matthes
  6. Marijke De Veirman

Papers from Kelley Main's perspective

Ordered by how strongly the researchers Kelley Main trusts endorse each paper. Same corpus, a different order for every researcher.

  1. On the Origin and Distinctness of Skepticism toward Advertising
  2. Perceived risk, trust, and democracy
  3. Consumer Response to Negative Publicity: The Moderating Role of Commitment
  4. Attributional Thoughts about Consumer Behavior
  5. Customer satisfaction: A meta-analysis of the empirical evidence
  6. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
  7. The Role of Attributions in Customer Satisfaction: A Re-Examination
  8. Heuristics and Biases: Feelings as Information: Moods Influence Judgments and Processing Strategies
  9. Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations
  10. A new scale for the measurement of interpersonal trust.

Their papers