Children's Advertising Literacy for Advergames: Perception of the Game as Advertising

By Soontae An, Hyun Seung Jin, Eun Hae Park. 2014

118 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/8e7add5ba20e37df5511e54a74af389fd70c1fa2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal

In Literature and Literary Theory

1. Nathaniel J. Evans
2. Mariea Grubbs Hoy
3. E. V. van Reijmersdal
4. Sophia van Dam
5. C. Childers
6. Bartosz W. Wojdynski
7. Sophie C. Boerman
8. Esther Rozendaal

In Marketing

1. Nathaniel J. Evans
2. Mariea Grubbs Hoy
3. Sophia van Dam
4. E. V. van Reijmersdal
5. C. Childers
6. Bartosz W. Wojdynski
7. Sophie C. Boerman
8. Liselot Hudders

Citations in the corpus

• Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019, background): “…to sponsored content, by explaining face-to-face how these practices work (De Pauw et al., 2018) via an educational game or through an intervention (An et al., 2014; De Jans, Cauberghe et al., 2018), they seem able to activate their situational knowledge of persuasion (De Pauw et al., 2018).”
• Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (2018, background): “…persuasive intent, whether in traditional media (Eagle 2007; John 1999), digital media (Ali et al. 2009), or more covert forms such as advergames (An, Jin, and Park 2014), it is imperative that parents recognize emerging covert tactics so that they can engage in parental mediation and…”