“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

By Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa. 2017

531 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/5a5cc993d78a2e43be9bdbdb0203ecd7dbbe4214

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Seunghyun Kim
4. Seounmi Youn
5. Mariea Grubbs Hoy
6. Liselot Hudders
7. Sophie C. Boerman
8. C. Childers

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Sophie C. Boerman
4. Seounmi Youn
5. Seunghyun Kim
6. Mariea Grubbs Hoy
7. Liselot Hudders
8. C. Childers

In Human-Computer Interaction

1. Nathaniel J. Evans
2. Mariea Grubbs Hoy
3. C. Childers
4. Bartosz W. Wojdynski
5. Marijke De Veirman
6. Sophie C. Boerman
7. Liselot Hudders

Citations in the corpus

• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…knowledge or advertising recognition compared to covert ads without disclosures in both traditional (Nelson et al. 2009; Wood et al. 2008) and newer digital contexts (Boerman et al. 2017; Campbell and Evans 2018; Evans et al. 2017; Van Reijmersdal et al. 2015; Van Reijmersdal et al. 2016).”
• Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “In particular, Boerman, Willemsen, and Van Der Aa (2017) found that a ‘sponsored’ disclosure added to a sponsored Facebook post from a celebrity increased individuals’ ability to identify this post as advertising.”
• Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (2018, methodology): “…work indicates that inclusion of a sponsorship text disclosure facilitates conceptual persuasion knowledge in native (e.g., Evans et al. 2017) or covert (e.g., Boerman, van Reijmersdal, and Neijens 2015; Boerman, Willemsen, and Van Der Aa 2017; Evans and Hoy 2016) advertising formats among adults.”
• How sponsorship transparency mitigates negative effects of advertising recognition (2018, background): “…(Evans and Park 2016) to “viral” videos (Southgate, Westoby, and Page 2010), and from sponsored news stories (Wojdynski 2016) to sponsored posts on social media (Boerman, Willemsen, and van der Aa 2017; Evans et al. 2017; Kruikemeier, Sezgin, and Boerman 2016) or blogs (Hwang and Jeong 2016).”