Organizational identification as a determinant of customer orientation in service organizations

By J. Wieseke, Johannes Ullrich, Oliver Christ, Rolf van Dick. 2007

116 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/259f0a220a39261b2832a880d43b85df20b3ce9a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Daniel Korschun
2. C. Bhattacharya
3. Scott D. Swain
4. Sabrina Helm
5. Anubhav A. Mishra
6. Sankar Sen
7. J. Peloza
8. Xueming Luo

In Organizational Behavior and Human Resource Management

1. Anubhav A. Mishra
2. Uwe Renk
3. Daniel Korschun
4. C. Bhattacharya
5. Scott D. Swain
6. Sabrina Helm
7. Richard P. Bagozzi
8. Xueming Luo

Citations in the corpus

• Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2014, result): “The present research is thus consistent with the view that employees may hold “idiosyncratic interpretations of the meaning of organizational identity” (Wieseke et al. 2007).”
• Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors (2016, background): “Congruity, for instance, in terms of values or beliefs, constitutes the foundation for employees to identify with the organization (Wieseke et al., 2009) or brand (Hurrell and Scholarios, 2014), and facilitates the appropriate set of brand-supportive behaviors.”