Nancy M. Puccinelli
Marketing · 2009–2015
A researcher in the Science corpus: 5 papers; trusts 8 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 92 citations into it; #4,137 of 6,289 by trust here, #863 by citations
- Social Psychology — 50 citations into it; #15,509 of 15,694 by trust here, #7,832 by citations
- Experimental and Cognitive Psychology — 38 citations into it; #9,615 of 9,731 by trust here, #4,576 by citations
- Sensory Systems — 19 citations into it
- General Decision Sciences — 16 citations into it
- Statistics and Probability — 5 citations into it
Whom Nancy M. Puccinelli trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Manoj. T. Thomas
- Charles Spence
- J. Lerner
- James R. Bettman
- Aradhna Krishna
- Vicki G. Morwitz
- Rashmi Adaval
- Joel B. Cohen
- Dhruv Grewal
- Deborah A. Small
Who trusts Nancy M. Puccinelli overall
Papers from Nancy M. Puccinelli's perspective
Ordered by how strongly the researchers Nancy M. Puccinelli trusts endorse each paper. Same corpus, a different order for every researcher.
- Heart Strings and Purse Strings (Psychology Science)
- Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Waiting for the Web: How Screen Color Affects Time Perception
- The Effects of Music in a Retail Setting on Real and Perceived Shopping Times
- The Effect of Musical Style on Restaurant Customers' Spending
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
- Sensory marketing : research on the sensuality of products
- Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
- The Construction of Preference: Constructive Consumer Choice Processes
Their papers
- Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions. (2013) — 130 citations
- Store Atmospherics: A Multisensory Perspective (2014) — 525 citations
- Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context (2015) — 90 citations
- Regulatory fit:a meta analytic synthesis (2014) — 155 citations
- Customer Experience Management in Retailing: Understanding the Buying Process (2009) — 991 citations