Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store

By Eric R. Spangenberg, David E. Sprott, Bianca Grohmann, D. Tracy. 2006

285 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/2b976eded2a209c42aca1b95353d37c0136a99a6

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Citations in the corpus

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, background): “Others also propose taking into account the entities’ targets (Spangenberg et al., 2006; Lee and Faber, 2007; and Nan and Heo, 2007).”
How does visual merchandising affect consumer affective response (2012, background): “In reality, intimate apparel retailers spend much effort in creating a unique identity through distinctive visual merchandising strategies to provide a positive mood for consumers, aiming to increase purchase intention (Donovan and Rossiter, 1982; Morrin and Chebat, 2005), store loyalty (Hu and Jasp”
The effects of scent on consumer behaviour (2016, background): “, 2000; Bosmans, 2006), gender (Spangenberg et al., 2006) and music in terms of arousing qualities (Mattila and Wirtz, 2001; Morrison et al.”
Servicescape cues and customer behavior: a systematic literature review and research agenda (2013, background): “As far as the fit between the scent and the service environment is concerned, (a) gender-congruent scent influences perceptions of the store, its merchandise and actual sales (Spangenberg, Sprott, Grohmann, & Tracy, 2006 ); (b) in an odorless store, an appropriate scent associated with the physical”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “While Holland et al. (2005), Spangenberg et al. (2006), Mitchell et al. (1995) and Peck and Wiggins (2006) focus on congruence between the semantic meaning of a scent and a product or behavior, we focus on congruence between semantic associations between two senses.”
Store Atmospherics: A Multisensory Perspective (2014, background): “Spangenberg, Sprott, Grohmann, and Tracy (2006) investigated the effect of adding a vanilla scent to a women’s department and a sweet ﬂoral scent (Rose Maroc) to the men’s section of a store (after pretesting to ensure those scents appealed to each gender).”
In-store music and aroma influences on shopper behavior and satisfaction (2011, methodology): “Vanilla aromahas been shown tobeperceived aspleasant bybothmales and females (Spangenberg et al., 2006).”
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013, background): “…uch as the appropriateness or congruity of the scent assoiated with products (Bosmans 2006; Mitchell, Kahn, and nasko 1995) and store environments (Spangenberg et al. 2006; pangenberg, Grohmann, and Sprott 2005), salience of the scent Bosmans 2006) and brand familiarity (Morrin and Ratneshwar…”