Store Atmospherics: A Multisensory Perspective

By Charles Spence, Nancy M. Puccinelli, Dhruv Grewal, Anne L. Roggeveen. 2014

525 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9627b41171a597b6c00f8d80ab0917e47f25a397

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In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

Emotional Responses to Multisensory Environmental Stimuli (2016, background): “Because there is not much literature on the effects of different environmental characteristics on human emotions and behavior in naturalistic settings (Barrett et al., 2013; Jain & Bagdare, 2011; Oakes & North, 2008; Spence et al., 2014; Turley & Milliman, 2000), evidence from laboratory studies are”
The future of in-store technology (2019, background): “Steuer (1995) also establishes that vivid-ness can occur in the technology-mediated environments, such as virtual reality experiences, because the rich sensory information help consumers feel as if they are part of the environment.”
A large sample study on the influence of the multisensory environment on the wine drinking experience (2014, background): “Two possible kinds of result might be predicted given the literature on multisensory perception [28,29]: on the one hand, an additive or possibly even superadditive effect (that is, an effect that is bigger than one would expect simply by combining the effect of each cue when presented individually)”
Conceptualization of a holistic brand image measure for fashion-related brands (2015, background): “However, parents who may accompany these younger consumers on a shopping trip may find the store provides a negative experience from sensory overload (Spence et al., 2014).”
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “Such affective and cognitive effects, which are stronger when optimal, multisensory stimulation is provided (Spence et al., 2014), relate to the deliberate and fluent processing of attributes in the customer experience literature (Brakus et al.”