Waiting for the Web: How Screen Color Affects Time Perception

By G. Gorn, Amitava Chattopadhyay, Jaideep Sengupta, Shashank Tripathi. 2004

385 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/932e81960b37e5882763b4f57b92d6428de459b8

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In Experimental and Cognitive Psychology

In Sensory Systems

In Social Psychology

Citations in the corpus

Determinants of Perceived Web Site Interactivity (2008, methodology): “To validate the stimulate level of response time, we measured perceived quickness (Gorn et al. 2004).”
Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “Blue appears to be a highly positive color in this regard, as blue stores and websites are rated as more relaxing, less crowded, and even more trustworthy (Alberts & van der Geest 2011, Gorn et al. 2004, Lee & Rao 2010, Yüksel 2009).”
Exciting red and competent blue: the importance of color in marketing (2012, methodology): “Like hue, the referential meaning activated through these components of color should also impact consumer evaluations since many studies point to saturation and value as playing an important, or even more important role than hue for predicting emotions and perceptions (D’Andrade and Egan 1974; Gorn”
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness (2016, background): “Gorn, Gerald J., Amitava Chattopadhyay, Jaideep Sengupta, and Shashank Tripathi (2004), “Waiting for the Web: How Screen Color Affects Time Perception,” Journal of Marketing Research, 41 (May), 215–25.”
Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017, background): “A color's hue (gradation or tonality) is the pigment of the color which perceived in categories (e.g., blue, yellow, red) (Gorn et al., 2004).”
Store Atmospherics: A Multisensory Perspective (2014, background): “For example, it has been reported that Web sites featuring a blue background lead customers to feel more relaxed and perceive faster download speeds for the site (Gorn et al., 2004).”
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism (2013, background): “Although the current research focuses on hue (red vs. blue), the two other dimensions of color—saturation and value—have been receiving more attention in recent work (Gorn et al. 1997, 2004).”
Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias (2006, background): “There has been a little research on visual/volume perception (Chandon and Wansink 2002; Wansink and van Ittersum 2003), aesthetics and color (Folkes and Matta 2004; Gorn et al. 2004), hearing/music (MacInnis and Park 1991), smell (Joy and Sherry 2003; Morrin and Ratneshwar 2003), and touch (Peck and”
The interactive effects of colors and products on perceptions of brand logo appropriateness (2006, background): “Within branding, the inherent meaning of color has been examined using ad hoc collections of words describing various emotions, personality traits, and salient qualities for marketers (Grimes and Doole, 1998). For instance, Jacobs et al. (1991) found that US students associated black with expensive ”
Seeking Freedom through Variety (2009, background): “…factors, or “atmospherics” (Kotler 1973), on consumer choices has focused on intangible variables, such as background music (Milliman 1982; North, Hargreaves and McKendrick 1999), smell (Mitchell, Kahn, and Knasko 1995), color (Gorn et al. 2004), and noise (Page 1977; Siegel and Steele 1980).”
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions. (2013, background): “Research finds, for xample, that the color orange has similar properties to red Clarke and Costall 2008; Labrecque and Milne 2012), thus e might expect orange to have similar effects to the color red hat are quite different from those of blue (Gorn et al. 2004). It as once thought that the effects o”
Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience (2016, background): “For example, lighter colors (e.g., blue) can lead consumers to perceive web pages as more quickly downloadable and make them feel more patient (Gorn et al. 2004).”