Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

By Nancy M. Puccinelli, Keith Wilcox, Dhruv Grewal. 2015

90 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ff6461f319802cba8ac551d0c5fc21c2b71becfe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Andrew T. Stephen

In Marketing

1. Andrew T. Stephen
2. P. K. Kannan
3. Hongshuang Li

In Sociology and Political Science

1. Andrew T. Stephen
2. P. K. Kannan
3. Lauren Grewal
4. Hongshuang Li

Citations in the corpus

• The role of digital and social media marketing in consumer behavior (2016, background): “Other articles have considered a variety of digital ad response aspects [16-20].”