Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions.

By Nancy M. Puccinelli, Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri. 2013

130 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/cd279872f7083a639bb049b9ff5130695647e4a2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Markus A. Maier
2. A. Elliot
3. Anne L. Roggeveen
4. Dhruv Grewal
5. Nancy M. Puccinelli
6. Charles Spence
7. Reinhard Pekrun
8. Kou Murayama

In Marketing

1. Dhruv Grewal
2. Charles Spence
3. Anne L. Roggeveen
4. A. Elliot
5. Markus A. Maier
6. Nancy M. Puccinelli
7. Shpëtim Çerri

In Social Psychology

1. Markus A. Maier
2. A. Elliot
3. Charles Spence
4. Anne L. Roggeveen
5. Dhruv Grewal
6. Nancy M. Puccinelli
7. Reinhard Pekrun
8. Kou Murayama

Citations in the corpus

• Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “Consumers have been shown to prefer unusual color descriptions of products (e.g., Coke red, Kermit green; Miller & Kahn 2005), and male consumers have been shown to perceive greater savings when product prices are presented in red rather than black (Puccinelli et al. 2013).”
• Store Atmospherics: A Multisensory Perspective (2014, background): “Research finds that facial expressions and behavior that matches with that of the consumer is experienced more positively (Chartrand & Bargh, 1999; Puccinelli et al., 2013).”
• Consumer Evaluations of Sale Prices: Role of the Subtraction Principle (2013, unknown): “Other researchers have examined how fonts affect price evaluations, whether in larger or smaller sizes (Coulter and Coulter 2005) or in different colors, such as red (Puccinelli et al. 2013).”