J. Leenheer

Marketing · 2006–2008

A researcher in the Science corpus: 2 papers; trusts 8 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 39 citations into it; #3,180 of 6,289 by trust here, #2,717 by citations
• Organizational Behavior and Human Resource Management — 27 citations into it; #4,746 of 8,741 by trust here, #4,387 by citations
• Strategy and Management — 12 citations into it
• Economics and Econometrics — 10 citations into it
• Management Information Systems — 5 citations into it

Whom J. Leenheer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michael Lewis
2. Roderick Brodie
3. Praveen K. Kopalle
4. G. Day
5. A. Mägi
6. Marno Verbeek
7. Ran Kivetz
8. H. V. van Heerde
9. Ruth N. Bolton
10. Peter J. Danaher

Who trusts J. Leenheer overall

1. Yuping Liu
2. Rong Yang
3. Jie Zhang
4. Els Breugelmans
5. L. Meyer‐Waarden
6. Muhammad Turki Alshurideh
7. M. Dorotic
8. Tammo H. A. Bijmolt
9. Katia Campo

Papers from J. Leenheer's perspective

Ordered by how strongly the researchers J. Leenheer trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Methodology for Linking Customer Acquisition to Customer Retention
2. Econometric Analysis of Cross Section and Panel Data
3. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
4. A Benefit Congruency Framework of Sales Promotion Effectiveness
5. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
6. Building models for marketing decisions
7. Customer Relationship Management: A Databased Approach
8. The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
9. The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
10. Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

Their papers

• Which retailers adopt a loyalty program? An empirical study (2008) — 121 citations
• Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members (2006) — 469 citations