G. Day

with Schoemaker · 2000–2014

A researcher in the Science corpus: 9 papers; trusts 1 researcher and is trusted by 23 researchers here, as inferred from the citation graph.

Whom G. Day trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Richard Makadok

Who trusts G. Day overall

  1. C. Camarero
  2. Kevin G. Corley
  3. A. Krasnikov
  4. S. Jayachandran
  5. Dennis A. Gioia
  6. Rajan Varadarajan
  7. Nicholas H. Roberts
  8. A. Parasuraman
  9. J. Leenheer
  10. René Rohrbeck

Papers from G. Day's perspective

Ordered by how strongly the researchers G. Day trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  2. Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
  3. Measuring Marketing Productivity: Current Knowledge and Future Directions
  4. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
  5. The Role of Relational Information Processes and Technology Use in Customer Relationship Management
  6. Managing market relationships
  7. The impact of technology on the quality-value-loyalty chain: A research agenda
  8. Practice management. (Alpha Omegan)
  9. DYNAMIC CAPABILITIES, WHAT ARE THEY?
  10. The mismanagement of customer loyalty. (Harvard Business Review)

Their papers