Roderick Brodie

Marketing · 2000–2014

A researcher in the Science corpus: 6 papers; trusts 10 researchers and is trusted by 55 researchers here, as inferred from the citation graph.

Subfields

Whom Roderick Brodie trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Stephen Louis Vargo
  2. Aron O'Cass
  3. Linda D. Hollebeek
  4. J. Conway
  5. Michel Tuan Pham
  6. A. Mollen
  7. Mohanbir S. Sawhney

Who trusts Roderick Brodie overall

  1. Linda D. Hollebeek
  2. Tammo H. A. Bijmolt
  3. Fernando Bernstein
  4. Prasad A. Naik
  5. Man Lai Cheung
  6. Martin Mende
  7. J. Leenheer
  8. H. V. van Heerde
  9. Jamid Ul Islam
  10. J. Marbach

Papers from Roderick Brodie's perspective

Ordered by how strongly the researchers Roderick Brodie trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
  2. Collaborating to create: The Internet as a platform for customer engagement in product innovation
  3. Cultivating Trust and Harvesting Value in Virtual Communities (Management Sciences)
  4. Factors influencing the consumer's decision.
  5. Service-dominant logic: continuing the evolution
  6. When Good Brands Do Bad
  7. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
  8. Technology infusion in service encounters
  9. Specification, evaluation, and interpretation of structural equation models
  10. Why customers won't relate: Obstacles to relationship marketing engagement

Their papers