Els Breugelmans

Marketing · 2012–2015

A researcher in the Science corpus: 3 papers; trusts 15 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Els Breugelmans trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jie Zhang
  2. Ran Kivetz
  3. Jeroen K. Vermunt
  4. J. Leenheer
  5. Jay Magidson
  6. M. Wedel
  7. Yuping Liu
  8. Joseph A. DeBell
  9. Craig K. Enders

Who trusts Els Breugelmans overall

  1. Kristina Melis

Papers from Els Breugelmans's perspective

Ordered by how strongly the researchers Els Breugelmans trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  2. The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
  3. Econometric Analysis of Cross Section and Panel Data
  4. The Impact of Frequent Shopper Programs in Grocery Retailing
  5. Promotion Reactance: The Role of Effort-Reward Congruity
  6. Frictionless Commerce? A Comparison of Internet and Conventional Retailers
  7. Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
  8. The Effectiveness of Customized Promotions in Online and Offline Stores
  9. Incommensurate Resources: Not Just More of the Same
  10. Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability.

Their papers