Which retailers adopt a loyalty program? An empirical study

By J. Leenheer, Tammo H. A. Bijmolt. 2008

121 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a5f0b6cd60bce05e0aa92169b4e417fccc30bd9f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yuping Liu
2. Rong Yang
3. Tammo H. A. Bijmolt
4. M. Dorotic
5. Peter C. Verhoef
6. Marc van Essen
7. Katherine N. Lemon
8. Ruth N. Bolton

In Organizational Behavior and Human Resource Management

1. Yuping Liu
2. Rong Yang
3. Tammo H. A. Bijmolt
4. M. Dorotic
5. Peter C. Verhoef
6. Muhammad Turki Alshurideh
7. Ruth N. Bolton
8. Katherine N. Lemon

Citations in the corpus

• Loyalty Programmes: Current Knowledge and Research Directions* (2012, background): “Another key driver of LP adoption by companies is the level and nature of competition within a sector; many firms introduce their LPs in response to a competitor’s introduction of such a programme (Leenheer and Bijmolt 2008; Liu and Yang 2009; Ziliani and Bellini 2004).”
• Loyalty program effectiveness: Theoretical reviews and practical proofs (2020, background): “It has been explained in different situations that the aim of the designing a loyalty program is to make the customer more loyal (Leenheer & Bijmolt, 2008), to push customer behavior to reach a certain level (Leenheer et al., 2007), to make loyal customers receive a certain amount or type of…”
• Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability. (2009, methodology): “For example, from a survey of 180 retailers, Leenheer and Bijmolt (2008) conclude that the success of a loyalty program is affected by the effort spent on capturing and analyzing consumer intelligence derived from the program.”