Brett A. S. Martin

Marketing · 2002–2017

A researcher in the Science corpus: 11 papers; trusts 24 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 43 citations into it; #2,110 of 6,289 by trust here, #2,219 by citations
• Sociology and Political Science — 39 citations into it
• Social Psychology — 36 citations into it
• Experimental and Cognitive Psychology — 19 citations into it
• Applied Psychology — 14 citations into it
• Cognitive Neuroscience — 12 citations into it
• Gender Studies — 9 citations into it; #1,490 of 4,924 by trust here, #2,015 by citations
• Literature and Literary Theory — 7 citations into it; #883 of 2,496 by trust here, #1,739 by citations

Whom Brett A. S. Martin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rohini Ahluwalia
2. Jonathan Levav
3. Jennifer L. Aaker
4. John T. Cacioppo
5. Yaacov Trope
6. J. Lerner
7. R. Zhu
8. Americus Reed
9. Joann Peck
10. Darren W. Dahl

Who trusts Brett A. S. Martin overall

1. Yujong Hwang
2. Jos Hornikx
3. Joan Meyers-Levy
4. K. Song
5. Li Xiang
6. Charles Spence
7. Marie‐Christine Lichtlé
8. Jungkeun Kim
9. Juergen Gnoth
10. Paul W. Ballantine

Papers from Brett A. S. Martin's perspective

Ordered by how strongly the researchers Brett A. S. Martin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Beyond valence: Toward a model of emotion-specific influences on judgement and choice
2. Nobody's watching? Subtle cues affect generosity in an anonymous economic game.
3. The measurement of psychological androgyny.
4. When a day means more than a year: Effects of temporal framing on judgments of health risk
5. Prospect theory: An analysis of decision under risk Econometrica 47
6. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
7. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)
8. Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
9. The psychology of interpersonal relations
10. The Effect of Mere Touch on Perceived Ownership

Their papers

• THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand (2004) — 168 citations
• A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time (2012) — 93 citations
• Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising (2008) — 103 citations
• Effects of personification and anthropomorphic tendency on destination attitude and travel intentions (2017) — 88 citations
• Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models (2009) — 107 citations
• Temporal Construal in Advertising (2009) — 122 citations
• Forming Parasocial Relationships in Online Communities (2005) — 238 citations
• Using the imagination : consumer evoking and thematizing of the fantastic imaginary (2004) — 135 citations
• The influence of gender on mood effects in advertising (2003) — 110 citations
• CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion (2003) — 102 citations
• Using self-referencing to explain the effectiveness of ethnic minority models in advertising (2002) — 126 citations