Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models

By Brett A. S. Martin, Juergen Gnoth. 2009

107 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/2d6be01ae6ab33740b9fb8d70b7fd4eab58cc9a4