The Effect of Mere Touch on Perceived Ownership

By Joann Peck, Suzanne B. Shu. 2009

778 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2961654b5bb07bb22b78e510f65a3770a5ca58fa

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Citations in the corpus

Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) (2013, background): “…the consequences of inducing consumers to feel ownership over a product, this topic has important practical implications for marketing practices that induce consumers to feel ownership of products before purchase, such as product touch (Peck and Shu 2009) or mass customization (Franke et al. 2010).”
Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing (2015, positive): “The empirical works of Fuchs, Prandelli, and Schreier (2010), Peck and Shu (2009), and Nesselroade, Beggan, and Allison (1999) support this notion.”
Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect (2011, methodology): “Recent research has found that psychological ownership can be increased through touch for objects that are not legally owned (Peck & Shu, 2009; Reb & Connolly, 2007).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, methodology): “Shu 2009) that can be elicited through the ability to control an object physically (Pierce et al. 2003) or vividly imagine ownership (Peck and Shu 2009).”
I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior (2020, methodology): “Shu and Peck (2011) find that feelings of ownership of an object lead to an emotional attachment to that object—specifically, a positive affective reaction.”
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods (2012, background): “…even before acquisition, as suggested by the increased preference that stems from merely possessing an item (Sen and Johnson 1997), touching it (Peck and Shu 2009), considering the possibility of owning it (Ariely and Simonson 2003; Carmon, Wertenbroch, and Zeelenberg 2003), or assisting in…”
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2010, methodology): “…ownership using six items (five-point scales; 1 = “strongly disagree,” and 5 = “strongly agree”; adapted from Van Dyne and Pierce 2004; see also Peck and Shu 2009): “Although I do not legally own these T-shirts yet, I have the feeling that 70 / Journal of Marketing, January 2010 (M =…”
Psychological ownership and music streaming consumption (2017, background): “Peck and Shu, 2009). Watkins et al. (2016) have warned against the tendency in post-ownership research to dichotomise ownership and access-based consumption and that ‘recognition of an array of fragmented ownership configurations is required in order to understand new models and market systems’ (201”
Sensory marketing, embodiment, and grounded cognition: A review and introduction (2014, background): “Other consumer research has addressed the haptic properties of consumer goods (Peck& Childers, 2003) and communications (Peck & Wiggins, 2006) and their impact on purchase intention, donation behaviors, and feelings of ownership and endowment (Peck & Shu, 2009; Shu & Peck, 2011).”