Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising

By Brett A. S. Martin, Daniel Wentzel, Torsten Tomczak. 2008

103 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5bf77db68515a246c6cd99afd84f6286c856fce3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sonja Lyubomirsky

In Organizational Behavior and Human Resource Management

1. Sonja Lyubomirsky

In Sociology and Political Science

1. Kristin Layous
2. Sonja Lyubomirsky

Citations in the corpus

• What Is the Optimal Way to Deliver a Positive Activity Intervention? The Case of Writing About One’s Best Possible Selves (2012, background): “Previous research supports that peer testimonials affect people’s perceptions of their personal health risks (de Wit et al. 2008) and are influential when used in advertising (Martin et al. 2008); however, the influence of peer testimonials has not been studied in positive activity interventions.”