THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand

By Brett A. S. Martin, University of Otago) is an associate pro-, Christina Kwai-Choi Lee, University of Auckland) is a se-. 2004

168 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/782042e5d8283755467aa1e97c134bf40af4286f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Jeremy N. Bailenson

In Marketing

1. Sun Joo Grace Ahn

In Sociology and Political Science

1. Sun Joo Grace Ahn
2. Jeremy N. Bailenson
3. Jesse Fox

Citations in the corpus

• Self-Endorsing Versus Other-Endorsing in Virtual Environments (2011, background): “Moreover, ethnic differences have been found to influence advertisement attitudes and purchase intentions, and self-referencing mediated these ethnicity effects (Martin, Lee, and Yang 2004).”