Forming Parasocial Relationships in Online Communities

By Paul W. Ballantine, Brett A. S. Martin. 2005

238 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/0c577f75b7ac8f02e513a0e9354f2338da6e447b

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Citations in the corpus

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “…of intimacy with the celebrity, resulting in “ritualistic viewing” of episodes of television shows, which, in turn, further develops their loyalty to the celebrity (Ballentine & Martin, 2004), and causes them to perceive celebrities as their surrogate friends (Stern, Russell, & Russell, 2007).”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “There are also ‘lurkers’, who mostly observe others but do not share much about themselves (Ballantine & Martin, 2005, p. 197).”
Help me, I'm fat! Social support in online weight loss networks (2011, background): “We achieve this through a quantitative examination of users of the Weight Watchers Facebook page.”
Online relationship marketing (2018, background): “Researchers have extended this concept to individual and institutional characters that media users encounter in Internet-mediated channels (e.g., social media) (Ballantine and Martin 2005; Labrecque 2014).”
Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction (2016, methodology): “PSI theory was also used to undertand consumer behavior in online context (e.g., Labrecque, 2014; allantine & Martin, 2005; Powell, Richmond, & Williams, 2011; horson & Rodgers, 2006).”