Using self-referencing to explain the effectiveness of ethnic minority models in advertising

By Christina Lee, N. Fernandez, Brett A. S. Martin. 2002

126 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/00ab17137068fdac382ce4801d2734e250d867fb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Sukki Yoon

In Marketing

1. Sukki Yoon
2. Chan Yun Yoo
3. Tae Hyun Baek

Citations in the corpus

• Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018, background): “Persuasive strategies that utilize reference groups (Escalas and Bettman 2003; Wei and Yu 2012), celebrity endorsement (Escalas and Bettman 2009), ad model ethnicity (Lee, Fernandez, and Martin 2002), and narrative advertising (Escalas 2004) are proven to trigger self-referencing.”