CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion

By Brett A. S. Martin, Bodo Lang, Stephanie Wong. 2003

102 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d4317dfe4e8d49bbae76be681b4672c9bf9d736d