Temporal Construal in Advertising

By Brett A. S. Martin, Juergen Gnoth, C. Strong. 2009

122 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e8ec6256f7aa92c49ced7f7fbdd7a734ade43840

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Jae-Eun Kim
2. Jungkeun Kim
3. P. Kim
4. V. Magnini

In Experimental and Cognitive Psychology

1. V. Magnini

In Social Psychology

1. Jae-Eun Kim
2. Jungkeun Kim
3. P. Kim
4. V. Magnini

Citations in the corpus

• Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry (2016, background): “Previous studies have mostly manipulated two levels of temporal distance in their experiments (Martin, Gnoth, and Strong 2009; Fujita et al. 2008; Lee, Keller, and Sternthal 2010); however, in Study 1, we introduced three levels of temporal distance and found a significant interaction.”