Gergana Y. Nenkov
Marketing · 2008–2019
A researcher in the Science corpus: 6 papers; trusts 34 researchers and is trusted by 9 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 44 citations into it
- Applied Psychology — 43 citations into it; #1,262 of 3,868 by trust here, #1,234 by citations
- Sociology and Political Science — 31 citations into it; #20,998 of 22,756 by trust here, #11,934 by citations
- Social Psychology — 28 citations into it; #6,479 of 15,694 by trust here, #5,773 by citations
- General Decision Sciences — 17 citations into it; #804 of 1,995 by trust here, #814 by citations
- Economics and Econometrics — 7 citations into it
- Management Science and Operations Research — 7 citations into it
- Cognitive Neuroscience — 6 citations into it
Whom Gergana Y. Nenkov trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Roy F. Baumeister
- Peter M. Gollwitzer
- E. Tory Higgins
- Ran Kivetz
- Marsha L. Richins
- W. O. Bearden
- C. Judd
- P. Lockwood
- Gita V. Johar
- Stacy L. Wood
Who trusts Gergana Y. Nenkov overall
- Daniel M. Bartels
- A. Salerno
- Oleg Urminsky
- Patrick Hille
- Hal E. Hershfield
- Maya Tamir
- Kelly L. Haws
- Gianfranco Walsh
- Juliano Laran
- Jingjing Ma
Papers from Gergana Y. Nenkov's perspective
Ordered by how strongly the researchers Gergana Y. Nenkov trusts endorse each paper. Same corpus, a different order for every researcher.
- Action phases and mind-sets
- Self-regulation and depletion of limited resources: does self-control resemble a muscle? (Psychological bulletin)
- Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior
- A Behavioral Model of Rational Choice
- Achievement orientations from subjective histories of success: Promotion pride versus prevention pride
- Development and validation of brief measures of positive and negative affect: the PANAS scales.
- Licensing Effect in Consumer Choice
- The psychology of interpersonal relations
- High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. (Journal of Personality)
- The perception–behavior expressway: Automatic effects of social perception on social behavior.
Their papers
- Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes (2008) — 173 citations
- Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness (2012) — 107 citations
- A short form of the Maximization Scale: Factor structure, reliability and validity studies (2008) — 288 citations
- Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019) — 170 citations
- "So cute I could eat it up": : Priming effects of cute products on indulgent consumption (2014) — 250 citations
- Consumer spending self-control effectiveness and outcome elaboration prompts (2012) — 166 citations