"So cute I could eat it up": : Priming effects of cute products on indulgent consumption

By Gergana Y. Nenkov, Maura L. Scott. 2014

250 citations recorded by the source corpus.

Subfields: Clinical Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/204e631360d4048a9c81505e3f52e648a1745ec6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Maura L. Scott
2. Ann L. McGill
3. Dhruv Grewal

In Marketing

1. Linyun W. Yang
2. Ann L. McGill
3. Dhruv Grewal
4. P. Aggarwal
5. Maura L. Scott
6. Martin Mende
7. Ilana Shanks
8. Jenny van Doorn

Citations in the corpus

• The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019, background): “Anthropomorphizing products can also make them appear more whimsically cute, fun, and playful (Nenkov & Scott, 2014).”
• Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses (2019, background): “Using an HSR to sell status products may cause consumers to overspend, potentially decreasing consumer financial well-being. robots might depend on a robot’s relative height (Hiroi et al. 2012) or its cuteness (Nenkov and Scott 2014).”