Macromarketing as a Pillar of Marketing Thought

By William L. Wilkie, Elizabeth S. Moore. 2006

118 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b5724f3436b4084edea871c99284de10a7074b7b

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In Marketing

1. Aron Darmody
2. S. Bonsu

Citations in the corpus

• Co-creating Second Life (2008, background): “Researchers (e.g., Jones and Richardson 2007; Nason 1995; Rassuli and Tippins 1997; Wilkie and Moore 2006) have outlined various aspects of the genealogy of contemporary marketing and co-creation to offer glimpses into the evolution of capitalism and the marketing responses for dealing with related…”