When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

By K. White, Lily Lin, Darren W. Dahl, Robin J. B. Ritchie. 2016

188 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/01bc6bfd310a700c5055c0146280481faefbdf97

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Aschemann‐Witzel
2. Cait Lamberton
3. Rebecca Walker Reczek
4. Lauren G. Block
5. Kelly L. Haws
6. P. Keller
7. Beth Vallen
8. Elizabeth S. Moore

In Social Psychology

1. J. Aschemann‐Witzel
2. Cait Lamberton
3. Rebecca Walker Reczek
4. Lauren G. Block
5. Kelly L. Haws
6. P. Keller
7. A. Grinstein

Citations in the corpus

• This apple is too ugly for me!: Consumer preferences for suboptimal food products in the supermarket and at home (2017, background): “…work by demonstrating that consumers under high cognitive load (i.e., consumers who were mentally preoccupied with other tasks) perceived superficial packaging damages (e.g., a torn wrapper, a dented can) as a source of potential contamination and of health and safety risks (White et al., 2016).”
• The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process (2016, background): “While meaningful imperfections, like a dent in a can, might reasonably be correlated with an increase in foodborne risks, even superficial imperfections, like a ripped label on a can, act as contamination cues that activate thoughts of health and safety (White et al. 2016).”