Children and Television Advertising

By Dale L Kunkel. 2001

154 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/969d618eab759575239be6ceefac48276bd3e0aa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research (2003, background): “Several earlier reviews have discussed the unintended effects of advertising (Atkin, 1980; Kunkel, 2001; Young, 1990).”
Parental perceptions of the role of media and technology in their young children’s lives (2016, background): “…et al., 1995). they are likely to perceive television as a realistic picture of the world (Flavell et al., 1990; Van Evra, 2004), they are unable to recognize the persuasive intent of advertising (Kunkel, 2001; Synder, 2011), and they lack scientific reasoning skills (Siegler and Alibali, 2005).”
Children, Adolescents, and the Media (2002, methodology): “Children and teens view an estimated 25,000 to 40,000 ads on television alone in the United States.(212) Half of those ads are for food, mostly sugared cereals and high-caloric snacks.”
Parental Mediation of Undesired Advertising Effects (2005, background): “This study investigates which types of parental mediation are most effective in counteracting potentially undesirable advertising effects (Buijzen & Valkenburg, 2003a; Kunkel, 2001; Smith & Atkin, 2003; Valkenburg, 2004).”
The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “Specifically, past research has revealed that children do not necessarily comprehend the persuasive intent of advertising and constitute a vulnerable audience, deserving of special protection (Kunkel 2001).”
Children and the Changing World of Advertising (2004, background): “Despite the great value of this self-regulatory mechanism in resolving individual cases however, it does not address the more fundamental question of whether it is fair to advertise to children at all (Kunkel, 2001).”
Developmental considerations for determining appropriate Internet use guidelines for children and adolescents (2004, background): “But how early is too early? We know from research that children below age four or five cannot distinguish commercial from noncommercial content on television; before age seven or eight, they do not realize that the purpose of the commercial is to sell products (Kunkel, 2001).”
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012, background): “They then develop an understanding of the persuasive nature of the content beginning around 8 years of age (John Roedder 1999a; Kunkel 2001; Moschis 1989).”