Children and the Changing World of Advertising

By Elizabeth S. Moore. 2004

211 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5ff69eb839960610499353aaf07c1cadd677e738

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Citations in the corpus

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses (2013, background): “Because there is no regulation regarding the advertising exposure time of children on the Internet, several authors (e.g., Moore 2004) have acknowledged that “rather than capturing children’s attention for thirty seconds through a television commercial, the advertiser may now engage children for…”
Children’s understanding of advertisers’ persuasive tactics (2011, background): “However, important changes have taken place in children’s media environment, and advertisers have new advertising venues at their disposal (Moore 2004; Calvert 2008).”
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “Advertisers targeting the youth market have rapidly adopted new media technologies including branded Websites, brand placement in popular computer games, and social media such as Facebook and Twitter (Calvert, 2008; Moore, 2004; Schor, 2005).”
Who’s messing with my mind? (2008, background): “Nosek et al. 2002). As Sherman et al. (2008) have pointed out, common to all dual process models is the role of resource-dependent ‘cognitive control’ processes in overcoming the effects of automatically activated implicit processes (such as controlling inadvertent prejudice).”
How advertising literacy training affect children's responses to television commercials versus advergames (2016, background): “Due to the affect-based nature of today’s advertising, it is possible that individuals (and especially children) will not activate their cognitive defenses because they are swayed by the attractiveness of the interactive advertising format (Moore 2004).”
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012, background): “branded entertainment; Lehu 2008) such as the advergames described above (Moore 2004), little is known about how children experience these games and evaluate the featured brands.”
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014, background): “As Moore and colleagues (Moore 2004; Moore and Rideout 2007) pointed out, the positive (gaming) experience might overlap the skepticism towards advertising even if children know what advertising is about (i.”
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “Due to the lack of government regulation, the different definitions of healthy and unhealthy food employed by food manufacturers (Jain 2010), and children’s cognitive processing abilities (Moore 2004), many see advergames as a contributing source to the childhood obesity epidemic.”