Hairong Li
Sociology and Political Science · 2001–2009
A researcher in the Science corpus: 8 papers; trusts 9 researchers and is trusted by 47 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 21 citations into it; #2,887 of 22,756 by trust here, #1,426 by citations
- Marketing — 16 citations into it; #284 of 6,289 by trust here, #105 by citations
- Information Systems and Management — 15 citations into it; #1,353 of 3,842 by trust here, #875 by citations
- Human-Computer Interaction — 8 citations into it; #193 of 2,253 by trust here, #71 by citations
- Organizational Behavior and Human Resource Management — 8 citations into it
- Literature and Literary Theory — 7 citations into it; #878 of 2,496 by trust here, #206 by citations
- Social Psychology — 6 citations into it; #6,271 of 15,694 by trust here, #4,888 by citations
Whom Hairong Li trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Dan Ariely
- Taeyong Kim
- Frank A. Biocca
- K. Machleit
- Sevgin A. Eroglu
- Esther Thorson
- C. Mathwick
- Elizabeth S. Moore
- Jane Lessiter
Who trusts Hairong Li overall
- Zhenhui (Jack) Jiang
- Ann Marie Fiore
- Mariko Morimoto
- Lisa R. Klein
- Catherine E. Tucker
- Izak Benbasat
- Yung Kyun Choi
- N. Vijayakumar
- Lou Ying
- Arne Floh
Papers from Hairong Li's perspective
Ordered by how strongly the researchers Hairong Li trusts endorse each paper. Same corpus, a different order for every researcher.
- Describing and Measuring Emotional Response to Shopping Experience
- Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion (J. Comput. Mediat. Commun.)
- The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
- Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
- A Benefit Congruency Framework of Sales Promotion Effectiveness
- Internet Privacy and Security: An Examination of Online Retailer Disclosures
- Consumer Trust in an Internet Store: A Cross-Cultural Validation (J. Comput. Mediat. Commun.)
- Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (International Journal of Electronic Commerce)
- An Empirical Examination of the Concern for Information Privacy Instrument (Information systems research)
- Permission-based mobile advertising
Their papers
- Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002) — 1,029 citations
- Consumer Privacy Concerns and Preference for Degree of Regulatory Control (2009) — 287 citations
- The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior (2006) — 721 citations
- Characteristics of virtual experience in electronic commerce: A protocol analysis (2001) — 567 citations
- CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004) — 1,029 citations
- Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience (2008) — 221 citations
- Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002) — 835 citations
- Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002) — 753 citations