Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective (2017, background): “…immersive experience within various media is likely to generate a variety of positive consumer evaluations from both affective (e.g., enjoyment) and cognitive perspectives (e.g., product knowledge) (Coyle and Thorson 2001; Li, Daugherty, and Biocca 2002; Yim, Cicchirillo, and Drumwright 2012).”
How do 3-dimensional images promote products on the Internet? (2014, background): “, 2001): zooming, rotating, andmoving products in 3D generate limited haptic sensations (Li et al., 2002).”
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006, background): “Researchers have also begun investigating product Web sites as a form of advertising (e.g., Hairong, Daugherty, and Biocca 2002).”
Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2019, background): “Even if VR makes the online experience more immersive (Animesh et al. 2011; Li et al. 2002), people are not totally separated from their offline environment (at home, at the office, at a terrace of a cafe).”
The impact of live video streaming on online purchase intention (2020, background): “Compared with search products, it is hard to evaluate the features of experience products from product specifications before purchase (Klein, 1998; Li et al., 2002; Senecal & Nantel, 2004).”