Mariko Morimoto
Sociology and Political Science · 2003–2012
A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 12 citations into it; #9,154 of 22,756 by trust here, #10,781 by citations
- Marketing — 8 citations into it; #2,432 of 6,289 by trust here, #1,774 by citations
- Information Systems and Management — 5 citations into it; #1,608 of 3,842 by trust here, #2,152 by citations
Whom Mariko Morimoto trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Mariko Morimoto overall
Papers from Mariko Morimoto's perspective
Ordered by how strongly the researchers Mariko Morimoto trusts endorse each paper. Same corpus, a different order for every researcher.
- On the Origin and Distinctness of Skepticism toward Advertising
- Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
- Intention—Behavior Relations: A Conceptual and Empirical Review
- The Effectiveness of Customized Promotions in Online and Offline Stores
- Customer loyalty in e-commerce: an exploration of its antecedents and consequences
- Consumers' Protection of Online Privacy and Identity
- Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads
- Consumer Privacy Concerns and Preference for Degree of Regulatory Control
- Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study
- Revisiting the Theory of Psychological Reactance: Communicating Threats to Attitudinal Freedom
Their papers
- Stay Away From Me (2012) — 450 citations
- Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods (2006) — 179 citations
- Effects of media formats on emotions and impulse buying intent (2003) — 341 citations