The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior

By Hairong Li, Cheng Kuo, Martha G. Russell. J. Comput. Mediat. Commun., 2006

721 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/38166fcb7d6383265971868eed974fd0ee4b2992

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Citations in the corpus

Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality (2011, background): “Given the prominence of impulse buying in offline retail environments, impulse buying has been identified as a phenomenon that is also prevalent in online contexts (Li et al., 1999).”
What drives consumers to shop online? A literature review (2004, background): “A reason for this is that education is often positively correlated with an individual’s level of Internet literacy (Li et al ., 1999).”
The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses (2006, background): “Previous research supports that usefulness is more strongly linked to use of technology than is ease of use (Davis, 1989; Li et al., 2003).”
Literature derived reference models for the adoption of online shopping (2005, background): “Convenience oriented [21,45,77] Significant positive impact was found Recreational oriented [21,45,77] One study found a significant positive impact while the other two did not Price-oriented [21,45] No significant impact was found Experiential oriented [45] Significant negative impact was found Tim”
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011, background): “Li, Kuo, and Russell (1999) found in their study that ‘‘men were more frequent Web buyers than women.’’”
Perceived Risk in Apparel Online Shopping: A Multi Dimensional Perspective LE RISQUE PERÇU DANS DES ACHATS EN LIGNE D'HABILLEMENT : UNE PERSPECTIVE DE DIMENSIONNELLE MULTIPLE (2011, background): “Research indicated that online shoppers are mostly young and more educated than conventional consumers (Teo, 2002; Sulaiman and Mohezar 2008; Korgaonkar and Wolin 1999; Bagchi and Mahmood 2004; Li et al. 1999; Susskind 2004).”
Pizza over the Internet: e-commerce, the fragmentation of activity and the tyranny of the region (2004, background): “How does a consumer choose between physical and on-line purchase? Although few if any empirical studies have been published to date, the usual economic and behavioural criteria of lower price, lower transaction costs, convenience, safety and security, and psychological factors such as loyalty, trust”
Psychological antecedents of institution-based consumer trust in e-retailing (2004, positive): “Li et al. [35] also found that channel knowledge is seen as a predictor for online buying behavior.”
Telepresence and fantasy in online apparel shopping experience (2007, background): “The inability to directly experience the product leads to reluctance to purchase online (Li et al., 1999; Swinyard and Smith, 2003).”