Esther Thorson

Sociology and Political Science · 2000–2021

A researcher in the Science corpus: 11 papers; trusts 12 researchers and is trusted by 33 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 42 citations into it; #1,328 of 22,756 by trust here, #1,928 by citations
• Marketing — 34 citations into it; #2,272 of 6,289 by trust here, #2,219 by citations
• Literature and Literary Theory — 26 citations into it; #648 of 2,496 by trust here, #317 by citations
• Communication — 22 citations into it
• Gender Studies — 19 citations into it
• Experimental and Cognitive Psychology — 7 citations into it
• Social Psychology — 7 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it; #978 of 8,741 by trust here, #2,130 by citations

Whom Esther Thorson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer Edson Escalas
2. Chingching Chang
3. Dawn Iacobucci
4. Marsha L. Richins
5. Gordon C. Bruner
6. Dan Gillmor

Who trusts Esther Thorson overall

1. Zhenhui (Jack) Jiang
2. Ana Javornik
3. Lisa R. Klein
4. Guohua Wu
5. Izak Benbasat
6. Dean A. Shepherd
7. C. Bateman
8. Prasad A. Naik
9. Jong Hee Park
10. Mariafrancesca Sicilia

Papers from Esther Thorson's perspective

Ordered by how strongly the researchers Esther Thorson trusts endorse each paper. Same corpus, a different order for every researcher.

1. The case for motivated reasoning.
2. Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
3. Perceptions of Internet Information Credibility
4. IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
5. Social and Heuristic Approaches to Credibility Evaluation Online
6. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…
7. Politically Motivated Reinforcement Seeking: Reframing the Selective Exposure Debate
8. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
9. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
10. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)

Their papers

• The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001) — 1,272 citations
• The Journalist Behind the News: Credibility of Straight, Collaborative, Opinionated, and Blogged “News” (2010) — 92 citations
• The Interactive Advertising Model (2000) — 340 citations
• The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement (2008) — 269 citations
• TELEVISION AND WEB ADVERTISING SYNERGIES (2004) — 313 citations
• When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines (2020) — 98 citations
• Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising (2021) — 101 citations
• Who Uses Fact-Checking Sites? The Impact of Demographics, Political Antecedents, and Media Use on Fact-Checking Site Awareness, Attitudes, and Behavior (2020) — 92 citations
• Why Narrative Ads Work: An Integrated Process Explanation (2017) — 174 citations
• Representation of Women in News and Photos: Comparing Content to Perceptions (2005) — 104 citations
• A socialization perspective on male and female reporting (2003) — 179 citations