Yung Kyun Choi

Sociology and Political Science · 2004–2021

A researcher in the Science corpus: 9 papers; trusts 12 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yung Kyun Choi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Hairong Li
  2. Jing Wang
  3. Ann E. Schlosser
  4. Lisa R. Klein
  5. Terry Daugherty
  6. Yaacov Trope
  7. Fred D. Davis
  8. Andrew F. Hayes
  9. Jennifer Edson Escalas
  10. Joann Peck

Who trusts Yung Kyun Choi overall

  1. Eleonora Pantano
  2. Jos Hornikx
  3. K. Faqih

Papers from Yung Kyun Choi's perspective

Ordered by how strongly the researchers Yung Kyun Choi trusts endorse each paper. Same corpus, a different order for every researcher.

  1. IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
  2. Media Transportation and Advertising
  3. Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
  4. Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
  5. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  6. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
  7. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…
  8. Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response
  9. Social influence: compliance and conformity. (Annual Review of Psychology)
  10. Characteristics of virtual experience in electronic commerce: A protocol analysis

Their papers