Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience

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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective (2017, background): “Daugherty, Li, and Biocca (2008) found that learning through VR-based product experiences enhances consumer knowledge significantly more than does learning through either direct or indirect product experiences.”
The perceptual fluency effect on pleasurable online shopping experience (2010, background): “Online shoppers indirectly experience products on web sites (Daugherty et al., 2008), relying on the information provided by e-tailers.”
“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013, background): “…product evaluation, decision making, and purchase behavior (Ansari, Essegaier, and Kohli 2000; Cenfetelli et al. 2008; Chevalier and Mayzlin 2006; Daugherty et al. 2008; Forman et al. 2008; Ghose and Ipeirotis 2009; Godes and Mayzlin 2004; Li and Hitt 2008; Moe and Schweidel 2012; Zinkhan et al.…”
Managing Citizens' Uncertainty in E-Government Services: The Mediating and Moderating Roles of Transparency and Trust (2016, background): “Similarly, the increasing use of virtual product experience in e-commerce websites has enabled consumers to acquire more information about products by virtually trying out the products (Daugherty et al. 2008).”